The Creative Studio

The high level of noise in the creative sector can make choosing the right creative marketing partner time-consuming at best, and virtually impossible at worst. Choosing the right partner is crucial for the on-going success and future of your business. So, how do you choose a creative agency? First, it helps to have a bit of understanding of Creativity. What is it? How does it work? And, how does it work for businesses? The word itself comes from the Latin ‘creare’, meaning to create or make, and first appeared in English in the 14th century, where it was used in Chaucer to indicate divine creation. There are several theories of creativity which have focussed on a variety of aspects. One of the more popular theories is that of James Melvin Rhodes, an American educational scientist. According to Mel Rhodes, the dominant factors of creativity are usually identified as ‘the four P’s’: Process - The thoughts, mechanisms and techniques for creative thinking. Product - How to measure creativ...

According to a study undertaken by Google back in 2017, over half of the mobile visitors will leave a website if it takes longer than three seconds to load. And, furthermore, one in two visitors expect the page to load in less than two seconds. So here are some reasonably quick ways to improve your website’s speed. Use a free online service to test how fast your site is (for example, web.dev ) Optimise your images. There are several services available for this, but the easiest way I’ve found is to open the image in Photoshop, and ‘save for web’. It can also help to ensure that your images aren’t overly large, a width of 1200px is normally considered the max. Less is More. Yes, moving images and animations may make your web page look good, but they can lead to a longer loading time. Is your website still not performing? Call us on 01224 764754 to see how we can help, or visit thecreativestudio6.com/website-development for more information on our website packages.

The actual word ‘brand’ can be traced back to Old Norse, where it referred to a burning piece of wood, however, it didn’t become a verb until the late Middle English, when it changed to mean ‘to mark something permanently with a hot iron’, something most people would probably think of on hearing the word (especially helped by Westerns and cowboy stories). This definition directly involves marking something with a view of displaying ownership. Despite the word arriving somewhat late on the scene, however, the practice of marking ownership itself dates back to the Stone Age. There are several cave paintings that clearly display cattle marked with symbols. It’s thought they first used tar and pigments, before switching to burning the marks somewhere around 2000 BC. Meanwhile, over in the East, potters used engravings as a way to identify who had made the ceramic, and also what types of materials were used and where they were produced. Over time, these progressed from single artisans to a ...

Did you know that the parts used in modern computers were invented by Charles Babbage in 1833 - 120 years before computers? Charles Babbage (1791 - 1871) was an English polymath (Mathematician, Philosopher, Inventor and Mechanical Engineer), who is considered by some to be the ‘Father of the Computer’. Sadly, despite coming up with many designs for his Difference Engine, it would have to wait until 1991 for a functional prototype to be constructed, due to the tolerances required of the materials. However, the fact that a working prototype was created, indicates that Babbage’s plans worked. As it is, he joins the ranks of many Inventors and Innovators who were ahead of their times, Da Vinci possibly being the most well-known. Have a design or print idea you would like to implement? We would love to hear from you about it on 01224 764754, or send in the details to thecreativestudio6@blogspot.com to get a quote started.

One of the things I’ve been interested in for a while now (but haven’t studied academically) is Human Psychology, and the various ways it can be applied throughout the Walk of Life. I think, if I had to pin-point when I first started noticing Human Psychology being applied, it was most probably when reading ‘The Lord of the Rings’, by J.R.R Tolkien (definitely recommend reading, by the way). And, from then on, I would find myself partaking in the activity of People-Watching. It was really interesting, for a home-educated eight-year-old, when taken on the dreaded-but-essential shopping trips. However, it wasn’t until my first job (Web Design), that I really had the chance to implement what I’d learned through the years. In 1943, the American psychologist Abraham Maslow created a theoretical model, which he called ‘A theory of Human Motivation’. In this, he defined levels of importance that reflect how and what humans prioritize, as well as what they require to appreciate their surroundi...