Creativity - The use of imagination or original ideas to create something.

The high level of noise in the creative sector can make choosing the right creative marketing partner time-consuming at best, and virtually impossible at worst. Choosing the right partner is crucial for the on-going success and future of your business.

So, how do you choose a creative agency?

First, it helps to have a bit of understanding of Creativity. What is it? How does it work? And, how does it work for businesses?

The word itself comes from the Latin ‘creare’, meaning to create or make, and first appeared in English in the 14th century, where it was used in Chaucer to indicate divine creation. There are several theories of creativity which have focussed on a variety of aspects. One of the more popular theories is that of James Melvin Rhodes, an American educational scientist.

According to Mel Rhodes, the dominant factors of creativity are usually identified as ‘the four P’s’:

  1. Process - The thoughts, mechanisms and techniques for creative thinking.
  2. Product - How to measure creativity
  3. Person - This is pretty much self-explanatory, as it is to do with the Creative Individual
  4. Place - Where does the creativity flourish? Are there access to the required resources?

When all four parts come together, you have the basis of a creative agency. Of course, the true test of the agency is in it's ability to adapt and take products in new directions - while staying true to both the product and business values.

So, whether you are looking for a creative agency to kick-start a new project, or need a new agency, why not give us a call on 01224 764754 or contact us at thecreativestudio6@blogspot.com to get started?

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